According to this study presented by the Social Science Research Network, 65% of people are “visual learners,” meaning they find it easier to acquire new knowledge through visual resources like infographics, tables, videos, images, and the use of colors and icons intended to facilitate comprehension.
Organizations must understand the implications of this in order to find solutions and achieve the expected results of their Training and Development programs.
Let me explain: knowledge is the raw material for organizational learning processes, but if it doesn’t lead to some type of action, knowledge has very little value (or utility). That’s why I always say the impact of a T&D program depends not only on the quality of the training content, but also – fundamentally – on the actions generated by said content.
Knowledge leads to action. Action produces results.
You may be asking yourself: where does visual learning come into play?
Well if the majority of people are “visual learners,” it’s obvious that visual resources and visual mental maps will speed up the learning process and promote the flow of information and knowledge within an organization, directly impacting team performance.
Will this alone guarantee results?
Not necessarily. However in my opinion, every organization can (and should) benefit from this response agility o make better and faster decisions (even if it’s to identify what isn’t working!).
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